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  • Hair How-To
    STYLING 101: Bangs Are Beautiful…But Make Sure They’re The Right Ones! There’s nothing quite…
    STYLING 101: Bangs

    STYLING 101: Bangs Are Beautiful…But Make Sure They’re The Right Ones! There’s nothing quite like bangs to shave years off your face or update a boring hairstyle. And the good news is that bangs are hot right now….from thick, blunt bangs to side-swept bangs. Here’s a quick cheat sheet for the best bangs based on…

  • Hair Extensions
    HAIR HACK: LESS DAMAGE FOR YOUR EXTENSIONS Researchers have determined that 8 out of…
    Extensions Hair Hack: Watch that Water!

    HAIR HACK: LESS DAMAGE FOR YOUR EXTENSIONS Researchers have determined that 8 out of 10 people wash their hair the WRONG way, leading to damage to hair extensions and even your natural hair. Instead, do this: Shampoo the scalp, rubbing in circular motions, and not the whole head of hair. Be gentle on bond sites.…

  • Hair Extensions
    Client tips for better wear with their add-on hair: “Before washing, hair should be…
    Extensions Hair Hack: Detangle!

    Client tips for better wear with their add-on hair: “Before washing, hair should be detangled with a detangling brush, starting from the ends and working up to the roots. Strands should then be washed in a downward motion from the roots to the ends. It’s important to remember that rubbing can cause the hair to…

  • Hair How-To
    OCCASION HAIRSTYLE: “GENTLY TOUSLED” Paired with an elegant evening dress, these is perfect no…
    OCCASION HAIRSTYLE: “GENTLY TOUSLED”

    OCCASION HAIRSTYLE: “GENTLY TOUSLED” Paired with an elegant evening dress, these is perfect no hairstyle that is less fuss-free than gently tousled hair that just looks SO natural. Ideal for any holiday event…or even for every day! STEP 1: For this style, apply a leave-in conditioner to dry hair and rough dry it in an…

  • STYLING 101: Bangs Are Beautiful…But Make Sure They’re The Right Ones! There’s nothing quite…
  • HAIR HACK: LESS DAMAGE FOR YOUR EXTENSIONS Researchers have determined that 8 out of…
  • Client tips for better wear with their add-on hair: “Before washing, hair should be…
  • OCCASION HAIRSTYLE: “GENTLY TOUSLED” Paired with an elegant evening dress, these is perfect no…
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Salon Business

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MAKE SURE TO PRESCRIBE EXURE THIS HOLIDAY It dramatically impacts your retention rate with…
MAKE SURE TO PRESCRIBE HOMECARE THIS HOLIDAY

MAKE SURE TO PRESCRIBE EXURE THIS HOLIDAY It dramatically impacts your retention rate with new customers! Did you know that Mintel, a global company that frequently does demographic studies into our industry last year released a report on the importance of retail recommendations? ~ If a new client purchases two or more retail products from…

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Hair Science

Hair How-To
COLD WEATHER? DRY THAT HAIR! We’ve all heard the wintry warnings before: don’t go…
COLD WEATHER? DRY THAT HAIR!

COLD WEATHER? DRY THAT HAIR! We’ve all heard the wintry warnings before: don’t go outside with wet hair, you’ll catch a cold. While you won’t catch a cold…you will damage your hair. Cold weather can exacerbate hair breakage in wet hair, causing strands to snap off. The water penetrates the hair shaft, and if that…

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The ProfitableStylist.com was founded by a team of salon owners and stylists to investigate the challenges facing salons today, share our findings and offer the secrets successful salons use to build their business. For us, mediocre business is not enough. We are always looking to learn what other salons are doing far and wide to grow their business, make clients happier or simply to make the business of beauty…easier.

New York, NY, U.S.A.
Email: info@profitablestylist.com

The Weird Side of Hair…

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2020 SALON BUSINESS HACK
#2 Increase Perceived Value

The fastest way to destroy a client’s perception of the value of you and your business is to get into the horrible habit of discounting your services. On the other hand, the extent to which clients believe they are getting an outstanding value compared to the cost of your salon services or products may lead to a full book of business plus a waiting list of people that want to come on as new clients.

Increasing the value that clients perceive in your services and products also makes it much easier for you to increase prices in order to keep pace with increases in your own cost of doing business or become more profitable.

For instance, what about instead of that quick wash and rinse, you start offering a scalp massage and aromatherapy experience in your backbar for every client? What if you introduce new clients to extensions by putting in a few pieces of hair to add a little subtle color to their new hairstyle?
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#hair #fashion #beauty #hairdressing #shehair #shehairextensions #salonbusiness #salonbiz #hairextensionbusiness #hairtrend #hairart #hairgoals #modernsalon #americansalon #extensives
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2020 SALON BUSINESS HACK
#1 Build A Referral Engine

Asking for referrals from your existing client base is only one way to attract new salon clients through word-of-mouth. You can also generate referrals by:

- Encouraging clients to check in using your salon’s Wi-Fi
- Encouraging or incentivizing social followers to share your posts on social media
- Giving clients special pricing when purchasing gift cards for their friends, loved ones or colleagues
- Rewarding clients when they refer others to your salon
- Holding after-hours and VIP-exclusive events for clients +1
- Partnering with other local businesses for cooperative and cross marketing
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#hair #fashion #beauty #hairdressing #shehair #shehairextensions #salonbusiness #salonbiz #hairextensionbusiness #hairtrend #hairart #hairgoals #modernsalon #americansalon #extensives
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