Author: Bernard Ory

Celebrity Style
Celebity Color How-To: Padma Lakshmi by Denis de Souza for Joico

Joico Celebrity Hair Colorist and Spokesperson Denis de Souza of the Andy Lecompte Salon, in West Hollywood, CA, colored Top Chef’s Padma Lakshmi a few days prior to the 67th Primetime Emmy Awards  using Joico LumiShine Color.  With her long hair shining like the satin of her gown, Lakshmi’s look was award-winning.  De Souza shares […]

Marketing Magic
Lemonade Marketing

Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new bill to cover or another unforeseen delay in construction which […]

Marketing Magic
65 Salon Business Marketing Ideas

SALON TODAY stumbled across a super helpful article dedicated to marketing tips and ideas that help promote your salon. Harms Software carefully crafted the best marketing techniques for salon businesses that feel like they are running out of promotion ideas. The best part is there are 65 of them! The list below is separated into […]

Beauty News
ProfitableStylist.com - Hair Extensions Booming
Hair Extensions: Business Booming

By  Adrienne Berard | Thursday February 28, 2013 8:11 AM At a Harlem barbershop, a beautician named Heavenly Cross slides a razor blade through a bundle of disembodied black hair. Sometimes her clients want to be Beyonce; other times, Rihanna. And sometimes they want the hair from “that Mary J. Blige video.” Across the globe, an Indian […]

Beauty News
A Black Market for Hair Extensions??

By Emily Jane Fox | CNNMoney.com – Thu, Jun 6, 2013 6:06 AM EDT Two young thieves walked into John’s Beauty Supply store in Chicago on Monday morning, pulled out a bottle of pepper spray and a gun, and went straight for the good stuff: remy human hair extensions. A female burglar pepper-sprayed a worker behind the counter before grabbing […]

Celebrity Style
Sacha Q Interviewed By Modern Salon

Interviewed by Modern Salon’s Maggie Mulhern at the ISSE Show in Long Beach, California at the She by SO.CAP.USA booth. Sacha shares his love, commitment and excitement for hair extensions and offers some tips for creating celebrity hair.

Beauty News
PBA - I Am Professional Program
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PBA Launches Campaign Against Deregulation

As part of a continued effort to educate law makers, consumers and the industry on the importance of beauty industry licensing and regulations, and to prevent industry deregulation, the Professional Beauty Association (PBA) has announce the new “I Am A Professional. I Am Licensed.” movement. This awareness campaign aims to build a stronger, more united […]

Beauty News
American Salon Professional's Choice Awards
American Salon’s 2013 Professional’s Choice Awards

From now through August 31, beauty pros are invited to vote for the must–have tools, products and technological innovations they can’t live without—the ones that continue to inspire creativity and have a lasting impact on salons and their clientele.  The winners will be announced in the October issue in the magazine, as well as online. Here’s a […]

Celebrity Style
Sacha Q. Talks 60’S Hair & Men In Black 3

Modern Salons Frank Rizzieri recently caught up backstage at Mercedes Benz Fashion Week with celebrity stylist and She by SO.CAP.USA’s new Creative Artist, Sacha Quarles and Kevin Ryan. Sacha shared some behind the scenes movie making secrets about the creation of the 1960’s hair seen in Men In Black 3 (now on DVD & Blu-Ray). […]