Author: Bernard Ory

Hair Extensions
1 MILLION STRAND OF HAIR A WEEK! SHE Hair Extensions is a worldwide leader…
1 MILLION STRAND OF HAIR A WEEK!

1 MILLION STRAND OF HAIR A WEEK! SHE Hair Extensions is a worldwide leader in hair and has been since 1950. They create cutting-edge technology that is developed and manufactured at their factory in Italy by a team of specialized research chemists, engineers and hair extensionists? They are constantly improving equipment, hair extensions and bonding…

Beauty News
ABC NEWS: The Blackmarket of Hair This article will give you another reason to…
ABC NEWS: The Blackmarket of Hair

ABC NEWS: The Blackmarket of Hair This article will give you another reason to know where the hair in your extensions is sourced from. SHE Hair Extensions directly sources their hair from India…but that’s not always the case for others in this industry.The rise of fake hair hides a cruel truthA New Yorker sets up…

Hair How-To
#HAIRTREND: #ROOTBEERHAIR When clients pop in for some holiday color work, start reaching for…
#HAIRTREND: #ROOTBEERHAIR

#HAIRTREND: #ROOTBEERHAIR When clients pop in for some holiday color work, start reaching for those warm brunettes…because “Root Beer Hair” is trending! This stunning blend of medium and deep-toned brown shades is characterized by both highlights and lowlights in the warm family. These warm tones are flattering on a wide variety of skin tones. It…

Featured
MAKE SURE TO PRESCRIBE EXURE THIS HOLIDAY It dramatically impacts your retention rate with…
MAKE SURE TO PRESCRIBE HOMECARE THIS HOLIDAY

MAKE SURE TO PRESCRIBE EXURE THIS HOLIDAY It dramatically impacts your retention rate with new customers! Did you know that Mintel, a global company that frequently does demographic studies into our industry last year released a report on the importance of retail recommendations? ~ If a new client purchases two or more retail products from…

Hair Extensions
HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock Because of the overhead involved in inventory,…
HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock

HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock Because of the overhead involved in inventory, many salons don’t keep hair extensions in stock and order it only as needed to fill the need for the booked appointments. This poses a huge challenge: Problem: We live in a fast paced world where, as consumers, when we want…

Marketing Magic
WHEN CLIENT’S DON’T COME BACK American Salon survey reveals the Top 10 Reasons! Do…
WHEN CLIENT’S DON’T COME BACK

WHEN CLIENT’S DON’T COME BACK American Salon survey reveals the Top 10 Reasons! Do you ever wonder “Why” your clients stop coming back? There can be many, many reasons, but American Salon surveyed hair & nail salons across the country and here’s what they discovered…and why WE care about #4! 10: Location 9: Retail Recommendation…

Hair Extensions
SULFATES & HAIR EXTENSIONS DON’T MIX You’ve probably heard it over and over: only…
SULFATES & HAIR EXTENSIONS DON’T MIX

SULFATES & HAIR EXTENSIONS DON’T MIX You’ve probably heard it over and over: only use sulfate-free shampoo on your extensions. But why? What’s so wrong about sulfates? That frothy, white lather that forms when you shampoo or use conditioner comes from sulfates contained in hair products. The problem is that they clean too well. Your…

Hair How-To
BLOWOUTS 101: The angle is EVERYTHING To give clients a big, bouncy blowout after…
BLOWOUTS 101: The angle is EVERYTHING

BLOWOUTS 101: The angle is EVERYTHING To give clients a big, bouncy blowout after installing their SHE Hair Extensions, finger-comb the hair upward and follow with the dryer pointed at a 45-degree angle. If you want a sleek, sexy blowout, apply the same technique but in a downward motion. But never just blow-dry the hair…

The Weird Side of Beauty
THE HAIRDRESSER…WHO DOES BARBIE? If you think turning out on point every day is…
THE HAIRDRESSER…WHO DOES BARBIE?

THE HAIRDRESSER…WHO DOES BARBIE? If you think turning out on point every day is exhausting (some days more than others), you may find the work of Rafinha Silva inspiring. This Brazilian hair artist started creating custom hyper-realistic Barbie dolls in 2013 and his mastery of hair on small scale has made him a sensation. With…

Hair How-To
Mastering: line, layers and graduation! This video from Shannel Mariano @shannelmariano is brilliant! Racking…
Mastering: line, layers and graduation!

Mastering: line, layers and graduation! This video from Shannel Mariano @shannelmariano is brilliant! Racking up over 580,000 views in the last 6 days. It’s a great visual on mastering these 3 core skills to be a better hairdresser. She explains: “LINE (or one-length) Starting from the bottom, I took horizontal sections cutting all the hair…