Genius Marketing Ideas: Braids & Dolls!

July 9, 2018 , By Bernard Ory

Genius Marketing Ideas: Braids & Dolls!

GENIUS MARKETING IDEA: American Girl Place in New York gives matching makeover to girls and their favorite dolls! From intricate braids to ponytails, it’s a cute idea as a once a year way to promote your salon!

ABOUT THE AUTHOR

Bernard Ory

Hair Extensions

December 5, 2018 , By Bernard Ory

HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock

HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock Because of the overhead involved in inventory, many salons don’t keep hair extensions in stock and order it only as needed to fill the need for the booked appointments. This poses a huge challenge: Problem: We live in a fast paced world where, as consumers, when we want…
Beauty News

January 14, 2016 , By Ken Vigue

R.S.I. COULD END YOUR CAREER

R.S.I. COULD END YOUR CAREER…AND YOU’VE PROBABLY NEVER HEARD OF IT. R.S.I., or Repetitive Strain Injuries affect hundreds of thousands of American workers every year, one type of which you probably have heard of, or worse experienced…carpal tunnel syndrome. Here’s some sobering stats we discovered: The average hairdresser makes 5,000 wrist rotations per day. There […]
Marketing Magic

March 15, 2016 , By Bernard Ory

5 Phrases That Will Transform Your Relationship with Your Clients

At America’s Beauty Show this past weekend, stylists Kelly Bileddo and Rod Sickler of Sexy Hair hosted a class called, “Men Mean Business,” where they offered five key phrases that can drastically improve your relationship with your male and female clients. 1. “These are the products I used on your hair, do you have any […]