HOLIDAY EXTENSIONS MISTAKE: Being Out of Stock
Because of the overhead involved in inventory, many salons don’t keep hair extensions in stock and order it only as needed to fill the need for the booked appointments. This poses a huge challenge:
Problem: We live in a fast paced world where, as consumers, when we want it…we want it immediately. How often do you have to turn away a walk-in never to see them again? Although you may not have dollars tied up in extension inventory…how much revenue are you missing out on for not being able to service clients that buy on impulse? Or, clients that could be upsold in the chair during their regular appointment by adding in a few highlights, lowlights or fantasy strands?
WHAT TO DO ABOUT IT?
Determine the most popular shades you frequently use and at the very least ensure you keep some on hand to be able to service a client on a whim. Many manufacturers or distributors will have special discounted packages to allow you to purchase 100 strands or so of hair to do highlights, lowlights or fantasy colors at a big savings.