MAKE SURE TO PRESCRIBE HOMECARE THIS HOLIDAY
It dramatically impacts your retention rate with new customers!
Did you know that Mintel, a global company that frequently does demographic studies into our industry last year released a report on the importance of retail recommendations?
~ If a new client purchases two or more retail products from you there is a 60% chance they will return.
~ If a client purchases no retail products from you, there is only a 10% chance they will return.
The studies showed that during the consultation and recommendation process, clients felt a stronger connection and relationship building with stylists who took the time to actually “see” them and educate them on caring for their hair. Always take the time to recommend the products client’s need to maintain the health of their hair AND their style, but also give the client the freedom to maintain the artistic look you’ve spent time with them that day creating.