This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains why displaying your educational achievements is important to building your business as well as raising the industry standard of professionalism.
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Click to listen to Episode 19 of the ProfitableStylist.com’s official podcast! Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele. Listen and subscribe on Libsyn: http://profitablestylist.libsyn.com/